More than “Show and Tell,” you want your marketing to “Show and Sell.”
In order for that to happen, consistently and on a large, impactful scale, you have to write compelling content for your One Reader that
- Speaks to her at her present stage of awareness, and
- Leads her, one step at a time, to discover your solution as the answer to her problem.
It’s counter-intuitive, but to reach the masses, you have to tailor your copy to just one person: Your Ideal Prospect.
This kind of copy, that connects and nurtures and mentors, is what I’m all about.
I can help you
- Identify your ideal prospect
- Craft content that speaks directly to her
- Amplify what she most wants and needs
- Position your product or service as the life-saving Right Solution at the Right Time
- Nurture her before, during, and after the sale
- Create a repeat customer and a raving fan
The key is in designing a content marketing strategy that is targeted and tuned-in to your One Reader and the story she’s telling.
I am a lifelong student with an obsession to learn to write and leverage great copy that makes a profound difference in people’s lives…. One Reader at a time.
I study with American Writers and Artists Association (AWAI), Copyblogger, Copyhackers, and Smart Blogger.
I rely on Voice of Customer research to create customer-directed content that connects, builds trust, and leads to sales.
I possess an arsenal of powerful resources to bring your copy to life in a way that resonates with one reader at a time, and– like a spark to a flame– just might ignite the world.
If you’re ready to translate your passion and expertise into copy that Shows and Sells through mentoring your One Reader, reach out to me: hazel@blisscontentmarketing.com
I’m ready. Let’s do this!