Mending a Broken Heart a Triumph Over Defeat

Five-year-old Alexa Lebens of Port Townsend may not have all the powers of her favorite super-heroes, but in her family’s eyes, none could be more brave or more loved. No matter what she’s doing… helping in the kitchen, swimming, painting, or running beside her dad as he bicycles… Alexa exudes energy, radiates happiness, and revels in a healthy heart. 

But it hasn’t always been this way. She bears on her body the marks of a survivor. 

“They’re beautiful scars,” said her mother, Deborah Ezell. “And she’s proud of them.” For Ezell and Alexa’s father, Dean Lebens, the scars are really part of the gift: “She was incomplete when she came to us, but now she’s whole.” 

Diagnosed at birth with a heart murmur, worry turned to fear for Alexa’s parents when tests showed that she had a “tricuspid atresia,” a rare congenital heart defect in which the tricuspid valve between her right atrium and right ventricle was missing. 

Without the valve, venous (bluish) blood mixed with oxygen-rich (red) blood from the lungs, resulting in poor oxygenation, low energy, and blue skin tone. Without surgery, Alexa would not live through infancy. 

At three weeks of age, doctors at Children’s Hospital in Seattle took an artery from her tiny right arm and attached it to her pulmonary artery, thereby increasing the oxygen to her bloodstream. 

Even with the shunt, however, Alexa’s condition was still very frail. She learned to walk at 18 months and her fingernails were always blue. At home, she was cherished and coddled by her parents, grandparents, and three older sisters. Everyone waited for the day when Alexa would run and jump and play, unencumbered by a broken heart. 

On May 11, 1992, 3-year-old Alexa had a five-hour bypass operation at Children’s Hospital. “I was desperately nervous,” her mother recalled, “so much so that I started smoking a month before the surgery.” 

The procedure went well, as doctors created a connection between the right atrium and the pulmonary artery. With the bypass in place, Alexa’s skin was immediately pink. Within six hours, she had regained control of her bodily functions and was making remarkable progress toward recovery. 

But two days later, when doctors removed the chest tubes, the excruciating pain threw Alexa into two seizures, a stroke, and a coma. Twice, she stopped breathing, and for two days her family wondered if she would come back to them. 

“I learned then why people pray on their knees,” Ezell remembered. “When you’re that upset, you just can’t stand.” Struggling to remain calm and fearing for the future, Ezell turned to her faith in God. 

“I went outside, praying, asking God for a sign to show me where Alexa was. Suddenly, I saw a tube of light. Traveling three-fourths of the way up, I found Alexa, comfortable, happy, mellow. She wasn’t upset or scared, but she didn’t know whether she wanted to come back to her body or not. From that point on, I had peace,” Ezell said. 

Neurologists explained Alexa’s condition as a protective response to pain. CAT scans showed a spray of bruising over her brain and no one knew when or if it would go away. Within 48 hours from the time the trauma began, however, Alexa spoke her first words. “Ow, Mommy.” Ezell knew then that Alexa would come home. 

Two weeks after surgery, Alexa was released from the hospital, but she had very selective speech, she couldn’t sit up, and she couldn’t hold anything. Within one week, she was scooting and pulling herself up on the couch. By the end of six weeks, she was talking and walking, coloring and cutting paper. 

In what seemed no time at all, she was running and jumping puddles, things she had never been able to do before. Alexa was well. 

According to her cardiologist, Dr. Stanley Stamm, “It is rare for a patient with this heart defect to recover so well.” But with the loving support of her family, Alexa overcame the odds. 

Heart Defects Relatively Rare Occurrence 

Congenital heart defects, including abnormal development of the heart or nearby blood vessels prior to birth, are fairly uncommon. 

According to the American Heart Association, at least eight of every 1,000 infants born each year, 25,000 to 30,000 in the United States annually, are born with a heart defect. Of these, only two or three percent are born with Alexa Lebens’ particular defect, a tricuspid atresia. 

In most cases, the cause of a congenital heart defect is unknown. In a few cases, a viral infection such as rubella (German measles) during the mother’s pregnancy may be to blame. Heredity may be a factor, and drugs and alcohol have been proven to be detrimental to the healthy development of an unborn child. But by and large the culprit behind most congenital “inborn” heart defects goes undetected. 

Some congenital heart defects are beyond the scope of modern medicine to treat successfully. Surgery by even the most competent and specialized cardiologists cannot always compensate for defects in nature.  

The good news, however, is that most children born with a heart defect can be helped by surgery or other medical treatment, even if their defect is severe. In some children, the defect is so mild that there are no outward symptoms and in other cases, signs and symptoms occur only later in childhood or even in young adulthood. 

I love to tell the story of an overcomer!

If you’ve got a story to tell, reach out to me here and let’s talk!

Heroic Copy: Let Me Help You Toot Your Horn

It can be so hard to toot your own horn… even if you play a magic flute!

My good friend Lindy MacLaine was experiencing that, so we talked on the phone, I took some notes and put together this LinkedIn profile for her.

Even if she edits it heavily, it’s a powerful way for her to get beyond the blank page and boost her confidence in all of the things she does well.

Lindy’s profile uses the full real estate of 2,000 characters that LinkedIn allows.

Here it is:

Confidence and communication coach : Mentor : Team leader : Mission-driven marketer : Keynote speaker : Copywriter

commitment Archives - Page 2 of 3 - Lindy MacLaine

There you are! I’ve been looking for you.

Are you an educator? A humanitarian? A healer? A coach?

Let me introduce myself. I’m Lindy MacLaine, “The Missing Link” in your heart-centered, mission-minded organization.

I am an advocate for others’ success, a confidence and communication coach, and a mission-driven marketer.

I wear many hats, but nurturing talent is my real specialty.

You see, a large part of my work is supporting other people to do their work: 

  • To grow his confidence, 
  • To release her potential, 
  • And to collaboratively manifest measurable, impactful outcomes.

With a background in theatre, I am comfortable in the spotlight. 

This means I can

  • Present your ideas on stage and be the face and the voice of your organization.
  • Make fundraising appeals that generate revenue for your cause.
  • Lead your team to deeper confidence, higher achievement, and greater personal and professional satisfaction.

But even when I’m front and center, it’s not about me… You’ll find I am a team player, engaging in creative collaboration to reach a common goal.

Through Toastmasters, I’ve proven my ability to

  • Organize and promote events
  • Generate revenue
  • Grow membership
  • Increase public awareness
  • Plan and lead meetings
  • Create and maintain a social media presence
  • Address large audiences
  • Train leaders
  • Nurture talent
  • Meet deadlines
  • Perform under pressure

I pour my heart and soul into the work I do, whether marketing, mentoring, speaking from the stage or from the page.

And when I commit to a project, I accept both the challenge and the responsibility to bring it to fruition.

I would love to put my strengths and experience to work for you.

If you want to 

  • Encourage your leaders to feel more confident in their skills
  • Engage with your members so they feel seen and personally cared about
  • Develop effective, empowered teams
  • Grow your organization from the inside out
  • Serve the real needs of your community on a daily basis,

Then I may be your “missing link.”

Message me here and let’s find out.


Your magic flute plays an entirely different tune.

If you’d like help tooting your unique horn, message me here.

Or schedule a time to talk!

https://calendly.com/hazeldbooth/30min

I’d love to work with you!


Behind Every Hero Is An Amazing Mentor

I remember when my teenage son used to play Animal Crossing, a life-simulation game published by Nintendo. He created his own character and he created his own life by the choices he made. He earned money, prioritized purchases, furnished his home, followed his quests.

He was the hero in his own life and he sought out meaningful encounters with mentors who could help him on his journey.

Did you know that your buyer is the hero in his life, and he is seeking a mentor to help him along his way?

He stands at a crossroads, hesitant to move forward in a new direction. Even one that promises to be empowering.

He seeks a meaningful encounter to inform his journey.

He seeks a mentor.

And you are in a prime position to be that mentor.

Not because you have all the answers. But because what you’ve learned in your life, you share from your heart.

You’re like the hero in Joseph Campbell’s fable who leaves his ordinary life to go on an adventure. Through a decisive crisis, he wins a victory. His life is forever changed, and he returns home with an elixir or a treasure, and a life’s mission to share it with others.

That is a powerful story, and it’s playing out on some level in each of our lives.

What I learn on my journey is meant to be shared with you; what you learn on your journey is meant to be shared with someone else.

Reality is, we all learn life’s lessons from someone or something we experience in our lives.

We are each the hero in our own life and mentors to others in spots.

A good mentor is critical in preparing the hero to face the unknown, to accept the call to adventure, to overcome his fear and take his next steps.

A good mentor provides knowledge and supplies and confidence, not just by selling a product or a course, but by nurturing a relationship.

Relationship is too often the missing link in marketing.

Because no one really wants to buy your product. But they are eager to buy a better version of themselves and someone who cares to walk alongside them for a spell.

I would love to help you share your special elixir. Reach out to me here!

Mentoring the sale through relationship-based marketing. Because the next best thing to following your bliss is empowering someone else to follow theirs.

Finding Your Bliss

Your bliss, then, etymologically speaking, is that which brings you contentment through doing good for others. It is doing work with honor. It is doing work for others, work that protects and endows others with safety and gifts.

Bliss is a winding road. It is the byproduct of a life well lived.

It’s not something you are simply given; it’s something you create.

Following your bliss is a path full of whispers and nudges of all the different ways you can serve others, in ways that fulfill you and tickle your heart. So listen… and when you come to the forks in the roads, realize there is actually a whole spaghetti junction of possibilities that could be your bliss. 

Greatness 101

Here is your mission, should you choose to accept it:

Become Vibrant, Visible, and Vital, so that you can build your authority and make your difference in the world.

In the comedy, “Twelfth Night,” Shakespeare suggests that “Some people are born to greatness.  Others have greatness thrust upon them.”

Like it’s either/or.

I beg to differ.

I think most of us respond to an inner call and grow into our greatness.

You are on the trajectory of growing into your greatness through your own Hero’s Journey and by positioning yourself as a mentor for someone else

Even as powerful as you are, it can still feel overwhelming.

When you feel intimidated, just remember:

  • You don’t have to have all the answers. Share valuable insights.
  • Choose your platform. Start small and don’t be afraid to scale.
  • Not everyone is your audience. Talk to your One Reader.
  • Tailor your content to his/her current Stage of Awareness.
  • Everyone wants what you’re selling, but nobody wants to be sold to.
  • Be transparent and real.
  • Always Be Growing.

How can I support your greatness today? Reach out to me here.

Mentoring the sale through relationship-based marketing. Because the next best thing to following your bliss is empowering someone else to follow theirs.

Show and Sell: One Reader at a Time

More than “Show and Tell,” you want your marketing to “Show and Sell.”

In order for that to happen, consistently and on a large, impactful scale, you have to write compelling content for your One Reader that

  • Speaks to her at her present stage of awareness, and
  • Leads her, one step at a time, to discover your solution as the answer to her problem.

It’s counter-intuitive, but to reach the masses, you have to tailor your copy to just one person: Your Ideal Prospect.

This kind of copy, that connects and nurtures and mentors, is what I’m all about.

I can help you

  • Identify your ideal prospect
  • Craft content that speaks directly to her
  • Amplify what she most wants and needs
  • Position your product or service as the life-saving Right Solution at the Right Time
  • Nurture her before, during, and after the sale
  • Create a repeat customer and a raving fan

The key is in designing a content marketing strategy that is targeted and tuned-in to your One Reader and the story she’s telling.

I am a lifelong student with an obsession to learn to write and leverage great copy that makes a profound difference in people’s lives…. One Reader at a time.

I study with American Writers and Artists Association (AWAI), Copyblogger, Copyhackers, and Smart Blogger.

I rely on Voice of Customer research to create customer-directed content that connects, builds trust, and leads to sales. 

I possess an arsenal of powerful resources to bring your copy to life in a way that resonates with one reader at a time, and– like a spark to a flame– just might ignite the world.

If you’re ready to translate your passion and expertise into copy that Shows and Sells through mentoring your One Reader, reach out to me: hazel@blisscontentmarketing.com

I’m ready. Let’s do this!